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    To Display or Not To Display | Deciding If A Trade Show Can Give You A Competitive Advantage

    To Display or Not To Display | Deciding If A Trade Show Can Give You A Competitive Advantage

    92% of trade show attendees say they are looking for new products! Chances are you've considered at least attending a trade show recently and maybe you've even considered displaying at one. But with high costs and an ungodly amount of conventions, how do you choose which venue will be best for your business? Below we break down the different things to consider before reserving your spot at a trade show. Cost Trade shows can be a great tool to put your product or service on di
    An Easy Marketing Plan? No Way! | 6 Steps to a Product/Service Specific Marketing Plan

    An Easy Marketing Plan? No Way! | 6 Steps to a Product/Service Specific Marketing Plan

    Take your collection of products and services and give each one the attention it deserves! Download PDF Here! And contact us here if you need someone to bounce marketing ideas off of! #Entrepreneur #StartUp #Marketing #SmallBusiness #TimeManagement
    How to Start Viewing File Organization As a Winning Strategy And Not Just an Annoying Chore

    How to Start Viewing File Organization As a Winning Strategy And Not Just an Annoying Chore

    Think about the bottom of your to-do list. The very bottom. You’ve probably got a handful of things that you write down every day that you never manage to have time for. These are the “unsexy” tasks of running your business. These are the tasks that probably take some time and can be mind-numbing. And at the bottom of your list, I can almost guarantee that there is at least one task that involves organization. And I get it, trust me. As a new media content creating business,
    8 Ways to Shut Off Your Brain and Unplug

    8 Ways to Shut Off Your Brain and Unplug

    One of the hardest things for me to do is calm my brain down at the end of the day so I can get some decent sleep. I know I can't be alone in that. With small business owners wearing so many hats, it's no wonder their night time thoughts are filled with dreams of payroll, product development, benefit enrollments and many other things. But I also know that I am useless to the world if I don't get catch some solid z's before I go to work. Here are some techniques I've picked up
    Setting Up Your Design Arsenal: Streamline and Simplify

    Setting Up Your Design Arsenal: Streamline and Simplify

    Make your life easier by having these elements at the ready as you work to generate content rich marketing! Download PDF Here #ContentMarketing #MoneySaving #Campaign #Designer #Entrepreneur #SmallBusiness #TimeManagement #Branding #StartUp
    Get It Together! Your Marketing That Is...

    Get It Together! Your Marketing That Is...

    A solid foundation is the best place to start any and all projects, let alone marketing strategies. Here are some helpful tips and tricks to get all of your marketing ducks in a row! Download PDF Here #MoneySaving #ContentMarketing #Campaign #SmallBusiness #Entrepreneur #TimeManagement #Marketing #Branding #BrandIdentity #SocialMedia #StartUp
    Freeze! Information Overload Leads to Paralysis… How to Keep Moving Forward

    Freeze! Information Overload Leads to Paralysis… How to Keep Moving Forward

    On any given day you are inundated with Facebook ads advertising webinars you should take. You have “business coaches” flooding your inbox telling you that they can triple your profits if you work with them. There’s an entire list of podcasts and TED talks you’ve been referred to or have continuously placed in your ‘watch later’ cue on Youtube. You find yourself combing through your inbox and dodging calls from unknown numbers on your phone offering you things from business l
    Smile & Nod: How People Try to Overcomplicate Small Business So You Buy Their Products and Servi

    Smile & Nod: How People Try to Overcomplicate Small Business So You Buy Their Products and Servi

    You know those magic weight loss pills where you don't have to workout out and you don't have to change your diet? It seems like everyone out there is selling those pills for small business. How do you tell the difference between the same B.S. elevator pitches and those offers that will truly add value to your business? How many times have you been on your business's social media page and received a message about boosting followers overnight? How many times have you been sent
    Yeah, But What's In It For Me? Adding Value For Your Customer

    Yeah, But What's In It For Me? Adding Value For Your Customer

    The marketing landscape has changed, I repeat the marketing landscape has changed! Gone are the days of cold calls, door to door sales and shoving sales pitches down people's throats in hopes of generating new business. In are the days of content marketing and adding value to your customer before they even buy your product or service! And I have to be honest with you... the new model, though bursting with endless opportunity, is a lot of work! It's estimated that by the year
    16 Questions to Ask Yourself When Building Your Brand

    16 Questions to Ask Yourself When Building Your Brand

    How to Give Your Business Its Own Personality One of the most important marketing elements you could choose to focus on for your business is your brand. It is by far the most important tool in your toolbox. Your brand is the personality by which your business runs, your customers know you as and what you ultimately present to the world. Every brand has its own personality but crafting that image can sometimes be difficult to wrap your mind around. Here are sixteen questions f
    Why Is It So Important to Have A Web Presence?

    Why Is It So Important to Have A Web Presence?

    You’ve heard of all of these things you need to have online… A cutting edge website, an engaging Facebook, a witty Twitter account, 1000+ connections on LinkedIn, an Etsy shop. You should probably be selling on Amazon, maybe eBay but what about having a chat room, hosting your own podcast, making YouTube videos, and don’t forget to write a blog at least twice a week! AHHHHHHHH!!!!!!! We get it. The online world is overwhelming and the number of tools you are required to know
    10 Things to Think About Before You Quit Your Job to Start Your Own Business

    10 Things to Think About Before You Quit Your Job to Start Your Own Business

    You’ve got a business idea that you feel could really work… You’re ready to stop your side hustle and make it your main source of income… You hate your job and can’t stand the dread that fills your drive to work every morning… All of these are valid reasons to leave your job, trust me I’ve been there and felt all of these emotions. And if I’m completely honest, the millennial in me says “do it… just jump.” But the realist in me made me wait. Wait until I felt I could answer t
    Small Business - When Everyone's After Your Money!

    Small Business - When Everyone's After Your Money!

    Do you ever feel like everyone has their hand out? Part of starting your own business is budgeting. In the beginning you work hard to gather funds. Whether you saved up money, took out a loan or found investors, you pushed yourself for every dollar you had in order to start your business. But one of the first things you notice as a business owner is how many people have their hand out asking you for some of your money. Whether it’s paying fees to the bank, association dues or
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