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Transforming complex information into consumable content

DATA STORYTELLING

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What is data storytelling?

Data storytelling is defined as the distinctive art of seamlessly weaving complex information into visually compelling narratives. Our practice ensures that data, information, and processes aren't just presented, but experienced.

We make intricate concepts digestible and transform raw data into captivating graphics, videos, and interactives that engage, educate, and inspire.

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How can I use it?

•   Proposals   •   Presentations   •   eLearning   •   Fundraising   •   Reports   •   Marketing & Advertising   •

Half & Half Creative, a leading design studio, combines artistry and strategy to bring your vision to life. Our creative process is a symphony of innovation, translating complex concepts into captivating visuals, and collaborating seamlessly with our clients.

Our Process

Evaluate, review, and understand existing branding, outlines, copy, and documents/ presentations.

Evaluate
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Meet with stakeholders and subject matter experts to discuss subject matter, content, and desired outcomes. Communication with this team will be ongoing.

Discuss
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Define the piece’s objective, audience, usage and why it matters to the final consumer.

Define
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Design based off of existing branding, content, intent, and team notes.

Design
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Revisions submitted and reviewed by client. Repeat this step until client is satisfied with results.

Revise
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Final deliverable and design file moved into Share Point or electronic filing system for future client use.

Deliver
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Our Portfolio