top of page

Transforming complex information into consumable content

DATA STORYTELLING

decorative ampersand for Half and Half representation
What is data storytelling?

Data storytelling is defined as the distinctive art of seamlessly weaving complex information into visually compelling narratives. Our practice ensures that data, information, and processes aren't just presented, but experienced.

We make intricate concepts digestible and transform raw data into captivating graphics, videos, and interactives that engage, educate, and inspire.

An example of data storytelling through a graphic depicting a course development process
How can I use it?

•   Proposals   •   Presentations   •   eLearning   •   Fundraising   •   Reports   •   Marketing & Advertising   •

Half & Half Creative, a leading design studio, combines artistry and strategy to bring your vision to life. Our creative process is a symphony of innovation, translating complex concepts into captivating visuals, and collaborating seamlessly with our clients.

Our Process

Evaluate, review, and understand existing branding, outlines, copy, and documents/ presentations.

Evaluate
an icon showing a hand holding documents representing: evaluate

Meet with stakeholders and subject matter experts to discuss subject matter, content, and desired outcomes. Communication with this team will be ongoing.

Discuss
an icon showing people with peech bubbles representing: discuss

Define the piece’s objective, audience, usage and why it matters to the final consumer.

Define
an icon showing a agnifying glass with sites in the center representing: define

Design based off of existing branding, content, intent, and team notes.

Design
an icon showing a notepad and a pencil representing: design

Revisions submitted and reviewed by client. Repeat this step until client is satisfied with results.

Revise
an icon showing showing a file folder with arrows in a cyclical shape representing: revise

Final deliverable and design file moved into Share Point or electronic filing system for future client use.

Deliver
an icon showing a file folder representing: deliver
Our Portfolio

OUR CLIENTS

Your success is our success. We work closely with you to achieve your goals.

Join The Team

Data storytelling is defined as the distinctive art of seamlessly weaving complex information into visually compelling narratives. Our practice ensures that data, information, and processes aren't just presented, but experienced.

Partner with Us

Data storytelling is defined as the distinctive art of seamlessly weaving complex information into visually compelling narratives. Our practice ensures that data, information, and processes aren't just presented, but experienced.

Untitled-1.png
bottom of page