#Motivation

New Year, New You | Bringing Ourselves Back to Center

Goodbye 2018 and welcome 2019! 2018 was filled with many life and business lessons and Half and Half Creative Design Studio is eager to take those lessons learned and move onward and upward this year! Here are some of our lessons learned and our promises to you, our Customer, going forward in 2019: 1. Balance Creativity with Business 2018 was Half and Half's year for building and developing. We spent most of our time fixing bugs in our system, learning the best ways to advert

Shout It From the Rooftops | 5 Reasons Why Testimonials are Your Best Sales Pitch

Remember that marketing funnel we talked about months ago? Probably not, but here's the spoiler alert: the last step for a customer on their customer journey is ADVOCACY. Advocacy means that your customer is actively going out there and gushing about your product or services and encouraging others to contact and buy from you. This is the most effective marketing tool for you. We trust word of mouth more than any Facebook ad, mailer or email blast. A form of this advocacy is t

Plans on Plans on Plans | How Having Multiple Marketing Plans Can Benefit Your Business

I can already hear the marketing world imploding at my mere suggestion that you would want more than one marketing plan. They'll tell you that you'll self sabotage and your focus won't be where it needs to be. But I must first implore you to hear me out before freaking out! Marketing Plans Are Cool If you've been following us for a while, you'll know that we are huge proponents of having a living marketing plan to keep you focussed and help you measure your progress towards y

The Golden Circle and Marketing | Please Excuse Me As I Fangirl Over Simon Sinek

Let's first start off by saying that if you haven't heard of Simon Sinek you should open a new tab and look up some of his YouTube videos right now! Simon Sinek is a businessman and motivational speaker who focuses on people, innovative thinking and creative problem solving for the workplace. He has written many books, delivered thousands of talks and has inspired individuals all over the world. His work has struck a chord with me because he believes in investing in people an

How to Start Viewing File Organization As a Winning Strategy And Not Just an Annoying Chore

Think about the bottom of your to-do list. The very bottom. You’ve probably got a handful of things that you write down every day that you never manage to have time for. These are the “unsexy” tasks of running your business. These are the tasks that probably take some time and can be mind-numbing. And at the bottom of your list, I can almost guarantee that there is at least one task that involves organization. And I get it, trust me. As a new media content creating business,

8 Ways to Shut Off Your Brain and Unplug

One of the hardest things for me to do is calm my brain down at the end of the day so I can get some decent sleep. I know I can't be alone in that. With small business owners wearing so many hats, it's no wonder their night time thoughts are filled with dreams of payroll, product development, benefit enrollments and many other things. But I also know that I am useless to the world if I don't get catch some solid z's before I go to work. Here are some techniques I've picked up

How to Move Forward When Your Biggest Obstacle is Yourself

To be an entrepreneur, a business owner or even a leader you have to constantly be looking in the mirror. You have a continuous inner dialogue playing that is assessing where you're at, what you've accomplished and where you're going. And if you're anything like me, then you also have a small voice of self-doubt... and that's normal. We all have things that we have to overcome. For some people it is more tangible like a bad relationship, a business deal that went south or a t