You may believe that I’m biased as a designer, but this is truly a question worth exploring. I’ve come up with a list of pros and cons for you: PROS 1. Consistency in Brand Appearance Design guides ensure that no one will be warping your logo and creating content that doesn’t match your overall look and aesthetic. 2. Everyone is on the Same Page With design guides becoming even more definitive in terms of style and voice, your brand has never been clearer. Any new employee or

2020 is here, ready or not, and one of our goals this year is to help you all avoid getting scammed out of your hard earned money!

We have written our 5 Fast Rules for Website Navigation to help you create a fantastic customer experience online!

Download PDF Here! And contact us here if you need someone to bounce marketing ideas off of! #Entrepreneur #SmallBusiness #Marketing #Branding #BrandIdentity #InternalMarketing #StartUp #Content

Download PDF Here! And contact us here if you need someone to bounce marketing ideas off of! #Entrepreneur #SmallBusiness #Marketing #Branding #BrandIdentity #InternalMarketing #StartUp #Content

Download PDF Here! And contact us here if you need someone to bounce marketing ideas off of! #Entrepreneur #SmallBusiness #Marketing #Branding #BrandIdentity #InternalMarketing #StartUp

Download PDF Here! And contact us here if you need someone to bounce marketing ideas off of! #Entrepreneur #SmallBusiness #Marketing #Branding #BrandIdentity #Copy #StartUp

Have you ever been at a gathering and asked the age old ice breaker, "So what do you do?" only to be met by a vague answer where you feel you probably know as much about the company they work for as they do? Well, what if that was your employee? As a small business owner, decision maker or member of a sales team you are constantly perfecting your elevator pitch. The value added proposition that you can deliver in sixty seconds or less that answers the age old question, 'Why Y

For the most part we all have events that our company plans and executes. Whether it's a trade show booth, an open house, a product demonstration or even an employee appreciation event, the need to create a custom experience will exist. From the large scale decor to the greeting someone gets from an employee, every piece of the event comes together to create a memorable encounter with your business. So how do you create an atmosphere where when a customer or employee attends

Goodbye 2018 and welcome 2019! 2018 was filled with many life and business lessons and Half and Half Creative Design Studio is eager to take those lessons learned and move onward and upward this year! Here are some of our lessons learned and our promises to you, our Customer, going forward in 2019: 1. Balance Creativity with Business 2018 was Half and Half's year for building and developing. We spent most of our time fixing bugs in our system, learning the best ways to advert

Well my friends, it's that beautiful time of year again where we hunch over Excel spreadsheets and crunch numbers trying to figure out budgets for next year! Though a riveting time for all involved, it can also become a bit stressful, especially as a small business owner maybe not quite sure what exactly to budget for. We get it. And as always, we're here for you. I have gone ahead and listed some initial steps and things to think about before going into specific line items.

Download PDF Here! And contact us here if you need someone to bounce marketing ideas off of! #Entrepreneur #SmallBusiness #Marketing #Branding #BrandIdentity #Copy #StartUp #Testimonials

Remember that marketing funnel we talked about months ago? Probably not, but here's the spoiler alert: the last step for a customer on their customer journey is ADVOCACY. Advocacy means that your customer is actively going out there and gushing about your product or services and encouraging others to contact and buy from you. This is the most effective marketing tool for you. We trust word of mouth more than any Facebook ad, mailer or email blast. A form of this advocacy is t

Download your FREE TRADESHOW CHECKLIST Here! And contact us here if you need someone to bounce marketing ideas off of or are looking for trade show design options! #Convention #TradeShow #Giveaways #MoneySaving #Designer #Entrepreneur #SmallBusiness #Marketing #Outsourcing #Branding #BrandIdentity #StartUp

92% of trade show attendees say they are looking for new products! Chances are you've considered at least attending a trade show recently and maybe you've even considered displaying at one. But with high costs and an ungodly amount of conventions, how do you choose which venue will be best for your business? Below we break down the different things to consider before reserving your spot at a trade show. Cost Trade shows can be a great tool to put your product or service on di

If you've dabbled in the marketing world at some point, you may be rolling your eyes at the idea of the free trash and trinkets that have flooded trade shows and customer pitch meetings for decades. But what if I told you two things: A. You can buy more than just lanyards and pens B. Selecting meaningful giveaways can boost not only your brand identity but your sales as well! Sounds pretty good, right? Let's dive into it. 85% of people do business with the advertiser after re

Take your collection of products and services and give each one the attention it deserves! Download PDF Here! And contact us here if you need someone to bounce marketing ideas off of! #Entrepreneur #StartUp #Marketing #SmallBusiness #TimeManagement

I can already hear the marketing world imploding at my mere suggestion that you would want more than one marketing plan. They'll tell you that you'll self sabotage and your focus won't be where it needs to be. But I must first implore you to hear me out before freaking out! Marketing Plans Are Cool If you've been following us for a while, you'll know that we are huge proponents of having a living marketing plan to keep you focussed and help you measure your progress towards y

The irony is not lost on me that I am writing paragraphs to explain why infographics are a better way to display your content but I promise there is an infographic about infographics coming your way in a few days! But first I have to convince you that infographics are a more effective marketing solution. Sure there will always be instances where thoughts need to be delved into deeper so an in depth blog is a better solution but those topics are fewer and farther between. Info

People connect with people. That is why communicating why you do what you do is so essential to building a brand loyalty amongst your customers. Check out our handout this week to see a few ideas on how you can keep it personal when it comes to your marketing! Click here to download the PDF! #NewMedia #ContentMarketing #blogging #Designer #Entrepreneur #SmallBusiness #Marketing #Branding #BrandIdentity #StartUp #Design