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Do I Really Need A Design Guide? | Pros and Cons

You may believe that I’m biased as a designer, but this is truly a question worth exploring. I’ve come up with a list of pros and cons for you: PROS 1. Consistency in Brand Appearance Design guides ensure that no one will be warping your logo and creating content that doesn’t match your overall look and aesthetic. 2. Everyone is on the Same Page With design guides becoming even more definitive in terms of style and voice, your brand has never been clearer. Any new employee or

We Call Bull | 8 Marketing Scams to Avoid

2020 is here, ready or not, and one of our goals this year is to help you all avoid getting scammed out of your hard earned money!

How Many Clicks Does It Take to Get to the Center of Your Website? | 5 Rules for Website Navigation

We have written our 5 Fast Rules for Website Navigation to help you create a fantastic customer experience online!

Ain't Nobody Got Time for That | Choosing the Right Content So You Don't Waste Time

Download PDF Here! And contact us here if you need someone to bounce marketing ideas off of! #Entrepreneur #SmallBusiness #Marketing #Branding #BrandIdentity #InternalMarketing #StartUp #Content

So Many Choices | Content You Can Make for Your Business

Download PDF Here! And contact us here if you need someone to bounce marketing ideas off of! #Entrepreneur #SmallBusiness #Marketing #Branding #BrandIdentity #InternalMarketing #StartUp #Content

The Call is Coming from Inside the House | Multimedia as an Internal Resource | Infographic

Download PDF Here! And contact us here if you need someone to bounce marketing ideas off of! #Entrepreneur #SmallBusiness #Marketing #Branding #BrandIdentity #InternalMarketing #StartUp

Elevate Your Elevator Pitch | Infographic

Download PDF Here! And contact us here if you need someone to bounce marketing ideas off of! #Entrepreneur #SmallBusiness #Marketing #Branding #BrandIdentity #Copy #StartUp

Going Up? | Why Every Employee Should Know The Elevator Pitch

Have you ever been at a gathering and asked the age old ice breaker, "So what do you do?" only to be met by a vague answer where you feel you probably know as much about the company they work for as they do? Well, what if that was your employee? As a small business owner, decision maker or member of a sales team you are constantly perfecting your elevator pitch. The value added proposition that you can deliver in sixty seconds or less that answers the age old question, 'Why Y

Come Here Often? | How To Elevate Your Event from Good to Legendary

For the most part we all have events that our company plans and executes. Whether it's a trade show booth, an open house, a product demonstration or even an employee appreciation event, the need to create a custom experience will exist. From the large scale decor to the greeting someone gets from an employee, every piece of the event comes together to create a memorable encounter with your business. So how do you create an atmosphere where when a customer or employee attends

New Year, New You | Bringing Ourselves Back to Center

Goodbye 2018 and welcome 2019! 2018 was filled with many life and business lessons and Half and Half Creative Design Studio is eager to take those lessons learned and move onward and upward this year! Here are some of our lessons learned and our promises to you, our Customer, going forward in 2019: 1. Balance Creativity with Business 2018 was Half and Half's year for building and developing. We spent most of our time fixing bugs in our system, learning the best ways to advert

Dollars and Sense | Creating a Logical Marketing Budget for Your Business

Well my friends, it's that beautiful time of year again where we hunch over Excel spreadsheets and crunch numbers trying to figure out budgets for next year! Though a riveting time for all involved, it can also become a bit stressful, especially as a small business owner maybe not quite sure what exactly to budget for. We get it. And as always, we're here for you. I have gone ahead and listed some initial steps and things to think about before going into specific line items.

You Can Say That Again | 6 Questions to Prompt Excellent Testimonials

Download PDF Here! And contact us here if you need someone to bounce marketing ideas off of! #Entrepreneur #SmallBusiness #Marketing #Branding #BrandIdentity #Copy #StartUp #Testimonials

Shout It From the Rooftops | 5 Reasons Why Testimonials are Your Best Sales Pitch

Remember that marketing funnel we talked about months ago? Probably not, but here's the spoiler alert: the last step for a customer on their customer journey is ADVOCACY. Advocacy means that your customer is actively going out there and gushing about your product or services and encouraging others to contact and buy from you. This is the most effective marketing tool for you. We trust word of mouth more than any Facebook ad, mailer or email blast. A form of this advocacy is t

Free Trade Show Checklist | Staying Calm Under Pressure

Download your FREE TRADESHOW CHECKLIST Here! And contact us here if you need someone to bounce marketing ideas off of or are looking for trade show design options! #Convention #TradeShow #Giveaways #MoneySaving #Designer #Entrepreneur #SmallBusiness #Marketing #Outsourcing #Branding #BrandIdentity #StartUp

To Display or Not To Display | Deciding If A Trade Show Can Give You A Competitive Advantage

92% of trade show attendees say they are looking for new products! Chances are you've considered at least attending a trade show recently and maybe you've even considered displaying at one. But with high costs and an ungodly amount of conventions, how do you choose which venue will be best for your business? Below we break down the different things to consider before reserving your spot at a trade show. Cost Trade shows can be a great tool to put your product or service on di

More Than Just Cheap Crap | Giveaways Are An Extension of Your Brand

If you've dabbled in the marketing world at some point, you may be rolling your eyes at the idea of the free trash and trinkets that have flooded trade shows and customer pitch meetings for decades. But what if I told you two things: A. You can buy more than just lanyards and pens B. Selecting meaningful giveaways can boost not only your brand identity but your sales as well! Sounds pretty good, right? Let's dive into it. 85% of people do business with the advertiser after re

An Easy Marketing Plan? No Way! | 6 Steps to a Product/Service Specific Marketing Plan

Take your collection of products and services and give each one the attention it deserves! Download PDF Here! And contact us here if you need someone to bounce marketing ideas off of! #Entrepreneur #StartUp #Marketing #SmallBusiness #TimeManagement

Plans on Plans on Plans | How Having Multiple Marketing Plans Can Benefit Your Business

I can already hear the marketing world imploding at my mere suggestion that you would want more than one marketing plan. They'll tell you that you'll self sabotage and your focus won't be where it needs to be. But I must first implore you to hear me out before freaking out! Marketing Plans Are Cool If you've been following us for a while, you'll know that we are huge proponents of having a living marketing plan to keep you focussed and help you measure your progress towards y

What Are You Looking At? | Why Infographics Are More Powerful Than Paragraphs

The irony is not lost on me that I am writing paragraphs to explain why infographics are a better way to display your content but I promise there is an infographic about infographics coming your way in a few days! But first I have to convince you that infographics are a more effective marketing solution. Sure there will always be instances where thoughts need to be delved into deeper so an in depth blog is a better solution but those topics are fewer and farther between. Info

Gather Around the Campfire | Telling Your Story through Marketing

People connect with people. That is why communicating why you do what you do is so essential to building a brand loyalty amongst your customers. Check out our handout this week to see a few ideas on how you can keep it personal when it comes to your marketing! Click here to download the PDF! #NewMedia #ContentMarketing #blogging #Designer #Entrepreneur #SmallBusiness #Marketing #Branding #BrandIdentity #StartUp #Design