Download PDF Here! And contact us here if you need someone to bounce marketing ideas off of! #PromotionalProducts #Giveaways #Designer #Entrepreneur #Marketing #SmallBusiness #DesignServices #Design #GraphicDesign #Branding

All of us have company merchandise. A t-shirt, a polo maybe a pen or a coffee mug. But most of us only have merchandise for our internal employees. Why? Maybe it's because you don't think anyone would want to buy your company apparel, maybe it's because your designs are lackluster or maybe it's because you don't want to deal with the upkeep. Well in today's blog I'm going to convince you that you should have an online store and on Thursday, we will be releasing an infographic

If you've dabbled in the marketing world at some point, you may be rolling your eyes at the idea of the free trash and trinkets that have flooded trade shows and customer pitch meetings for decades. But what if I told you two things: A. You can buy more than just lanyards and pens B. Selecting meaningful giveaways can boost not only your brand identity but your sales as well! Sounds pretty good, right? Let's dive into it. 85% of people do business with the advertiser after re

An infographic is 30x more likely to be read than text. Still need convincing that infographics can work for you? Check out our infographic on infographics! Download PDF Here! And contact us here if you need an infographics created for your business! #NewMedia #ContentMarketing #blogging #Designer #SmallBusiness #Marketing #Multimedia #GraphicDesign #Design #DesignServices

The irony is not lost on me that I am writing paragraphs to explain why infographics are a better way to display your content but I promise there is an infographic about infographics coming your way in a few days! But first I have to convince you that infographics are a more effective marketing solution. Sure there will always be instances where thoughts need to be delved into deeper so an in depth blog is a better solution but those topics are fewer and farther between. Info

People connect with people. That is why communicating why you do what you do is so essential to building a brand loyalty amongst your customers. Check out our handout this week to see a few ideas on how you can keep it personal when it comes to your marketing! Click here to download the PDF! #NewMedia #ContentMarketing #blogging #Designer #Entrepreneur #SmallBusiness #Marketing #Branding #BrandIdentity #StartUp #Design

Designing a website can be a huge cost for your business. But if you come prepared, with a clear idea of what you need, it doesn't have to break the bank. Check out our handout this week for how you should budget for web design! Download PDF Here! #Copy #NewMedia #MoneySaving #webpresence #ContentMarketing #blogging #Designer #Entrepreneur #Money #SmallBusiness #Marketing #WebDesign #Multimedia #Outsourcing #SEO #Rebrand #StartUp #Design #DesignServices

Websites are an ever changing tool for your business. There's never a bad time to re-evaluate your site and look for ways to improve it. Our handout this week goes over different sections to focus on when looking at creating or updating your website. Let's keep those bounce rates low! Download PDF Here #Copy #NewMedia #ContentMarketing #blogging #Designer #Entrepreneur #SmallBusiness #Marketing #webpresence #Multimedia #Branding #WebDesign #SEO #Design #DesignServices

Language is one of the most powerful tools we have as humans. It is also one of the most powerful tools we have in marketing. Here's a cheat sheet on how to use your words to attract the right customer and increase your conversions! Download PDF Here #NewMedia #Copy #CopyWriting #webpresence #ContentMarketing #blogging #Campaign #Designer #Entrepreneur #SmallBusiness #Marketing #Multimedia #Branding #SEO #SocialMedia #BrandIdentity #StartUp #Design

Think about the bottom of your to-do list. The very bottom. You’ve probably got a handful of things that you write down every day that you never manage to have time for. These are the “unsexy” tasks of running your business. These are the tasks that probably take some time and can be mind-numbing. And at the bottom of your list, I can almost guarantee that there is at least one task that involves organization. And I get it, trust me. As a new media content creating business,

With hundreds if not thousands of file formats, file extensions can get pretty confusing. But alas, here's a one page cheat sheet to help you navigate the important ones and how to use them! Download PDF Here #ContentMarketing #Designer #webpresence #Multimedia #WebDesign #Videography #GraphicDesign #Video #DesignServices #Design #FileFormats #FileSystems #NewMedia

Every color affects the human brain differently. Here we explore what exactly that means for marketing efforts and content! Download Here #ContentMarketing #Campaign #Designer #Entrepreneur #SmallBusiness #Marketing #Multimedia #Branding #WebDesign #BrandIdentity #SocialMedia #GraphicDesign #DesignServices #Design

How to Give Your Business Its Own Personality One of the most important marketing elements you could choose to focus on for your business is your brand. It is by far the most important tool in your toolbox. Your brand is the personality by which your business runs, your customers know you as and what you ultimately present to the world. Every brand has its own personality but crafting that image can sometimes be difficult to wrap your mind around. Here are sixteen questions f

Download Here #SEO #webpresence #ContentMarketing #blogging #Entrepreneur #SmallBusiness #Marketing #Multimedia #WebDesign #Design

You’ve heard of all of these things you need to have online… A cutting edge website, an engaging Facebook, a witty Twitter account, 1000+ connections on LinkedIn, an Etsy shop. You should probably be selling on Amazon, maybe eBay but what about having a chat room, hosting your own podcast, making YouTube videos, and don’t forget to write a blog at least twice a week! AHHHHHHHH!!!!!!! We get it. The online world is overwhelming and the number of tools you are required to know

How has Marketing impacted the presidential campaigns? Let’s try and make this short (ish), We are all familiar with the word marketing, but what is it and does it really affect the public? Due to the onslaught of Twitter feuds and hashtags this year, we wanted to talk about the effect of marketing in presidential campaigns. With graphic design services being so readily available with services such as Fiverr, Thumbtack and a multitude of sites for freelancers, having a pretty

Thanks to the internet we’ve all seen our fair share of beautiful design work and designers with unimaginable talent. And again, thanks to the internet there’s never a shortage of content needed to supply your website, social media channels or day to day operations. This work is eye catching and conversation starting… so why don’t you have a designer on speed dial yet? We address some of your concerns below and hopefully provide you with some information and reassurance to he

Being a small business owner means you're constantly evaluating where you're at, where you're going and how you'll get there. You are well aware of all of your strengths and all of your weaknesses and at times, change is necessary. Now change can be good, a rebranding you might say. If You Find Yourself Needing to Rebrand... When should you rebrand? Is it necessary? With modern technology we are absorbing visuals at a rapidly increasing rate compared to the early 1990’s. Yank

Do you ever feel like everyone has their hand out? Part of starting your own business is budgeting. In the beginning you work hard to gather funds. Whether you saved up money, took out a loan or found investors, you pushed yourself for every dollar you had in order to start your business. But one of the first things you notice as a business owner is how many people have their hand out asking you for some of your money. Whether it’s paying fees to the bank, association dues or

Half and Half Creative Design Studio was created out of a belief. A belief that all businesses and all people deserve to have quality designs and multimedia in their lives and in their companies. It is with this belief that Half & Half can provide you with that personal design team that you’ve been wanting, for a rate that doesn’t make you wake up in the middle of the night in a cold sweat. Our business is all about balance. Half Affordable, Half Accessible Have you ever been