Dollars and Sense | Creating a Logical Marketing Budget for Your Business
Well my friends, it's that beautiful time of year again where we hunch over Excel spreadsheets and crunch numbers trying to figure out...
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Shout It From the Rooftops | 5 Reasons Why Testimonials are Your Best Sales Pitch
Remember that marketing funnel we talked about months ago? Probably not, but here's the spoiler alert: the last step for a customer on...
More Than Just Cheap Crap | Giveaways Are An Extension of Your Brand
If you've dabbled in the marketing world at some point, you may be rolling your eyes at the idea of the free trash and trinkets that have...
Infographception | An Infographic About Infographics
An infographic is 30x more likely to be read than text. Still need convincing that infographics can work for you? Check out our...
What Are You Looking At? | Why Infographics Are More Powerful Than Paragraphs
The irony is not lost on me that I am writing paragraphs to explain why infographics are a better way to display your content but I...
Gather Around the Campfire | Telling Your Story through Marketing
People connect with people. That is why communicating why you do what you do is so essential to building a brand loyalty amongst your...
I'm Sorry, How Much? | How Much Should You Budget for Your Website
Designing a website can be a huge cost for your business. But if you come prepared, with a clear idea of what you need, it doesn't have...
There's Way Too Much Happening Here | What to Focus on When Creating or Evaluating Your Website
Websites are an ever changing tool for your business. There's never a bad time to re-evaluate your site and look for ways to improve it....
What Did You Just Say to Me? How to Use Words for Marketing
Language is one of the most powerful tools we have as humans. It is also one of the most powerful tools we have in marketing. Here's a...
How to Start Viewing File Organization As a Winning Strategy And Not Just an Annoying Chore
Think about the bottom of your to-do list. The very bottom. You’ve probably got a handful of things that you write down every day that...
File Format Cheat Sheet and How to Use Them
With hundreds if not thousands of file formats, file extensions can get pretty confusing. But alas, here's a one page cheat sheet to help...
How to Move Forward When Your Biggest Obstacle is Yourself
To be an entrepreneur, a business owner or even a leader you have to constantly be looking in the mirror. You have a continuous inner...
Setting Up Your Design Arsenal: Streamline and Simplify
Make your life easier by having these elements at the ready as you work to generate content rich marketing! Download PDF Here...
Get It Together! Your Marketing That Is...
A solid foundation is the best place to start any and all projects, let alone marketing strategies. Here are some helpful tips and tricks...
Freeze! Information Overload Leads to Paralysis… How to Keep Moving Forward
On any given day you are inundated with Facebook ads advertising webinars you should take. You have “business coaches” flooding your...
Social Media is Hard: How to reprogram your brain when your first reaction isn’t to post!
To a lot of us, social media is weird. It’s an unnatural constant feed of monotony. And for those of us who didn’t grow up with social...
What Colors Mean for Marketing
Every color affects the human brain differently. Here we explore what exactly that means for marketing efforts and content! Download Here...
Marketing Terminology One Sheet: Don't Let Them Intimidate You with Big Words!
Going along with our theme this week of not being intimidated by concepts and verbiage you're not familiar with - here is a cheat sheet...
Smile & Nod: How People Try to Overcomplicate Small Business So You Buy Their Products and Servi
You know those magic weight loss pills where you don't have to workout out and you don't have to change your diet? It seems like everyone...
Yeah, But What's In It For Me? Adding Value For Your Customer
The marketing landscape has changed, I repeat the marketing landscape has changed! Gone are the days of cold calls, door to door sales...
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