#ContentMarketing

Dollars and Sense | Creating a Logical Marketing Budget for Your Business

Well my friends, it's that beautiful time of year again where we hunch over Excel spreadsheets and crunch numbers trying to figure out budgets for next year! Though a riveting time for all involved, it can also become a bit stressful, especially as a small business owner maybe not quite sure what exactly to budget for. We get it. And as always, we're here for you. I have gone ahead and listed some initial steps and things to think about before going into specific line items.

Shout It From the Rooftops | 5 Reasons Why Testimonials are Your Best Sales Pitch

Remember that marketing funnel we talked about months ago? Probably not, but here's the spoiler alert: the last step for a customer on their customer journey is ADVOCACY. Advocacy means that your customer is actively going out there and gushing about your product or services and encouraging others to contact and buy from you. This is the most effective marketing tool for you. We trust word of mouth more than any Facebook ad, mailer or email blast. A form of this advocacy is t

More Than Just Cheap Crap | Giveaways Are An Extension of Your Brand

If you've dabbled in the marketing world at some point, you may be rolling your eyes at the idea of the free trash and trinkets that have flooded trade shows and customer pitch meetings for decades. But what if I told you two things: A. You can buy more than just lanyards and pens B. Selecting meaningful giveaways can boost not only your brand identity but your sales as well! Sounds pretty good, right? Let's dive into it. 85% of people do business with the advertiser after re

Infographception | An Infographic About Infographics

An infographic is 30x more likely to be read than text. Still need convincing that infographics can work for you? Check out our infographic on infographics! Download PDF Here! And contact us here if you need an infographics created for your business! #NewMedia #ContentMarketing #blogging #Designer #SmallBusiness #Marketing #Multimedia #GraphicDesign #Design #DesignServices

What Are You Looking At? | Why Infographics Are More Powerful Than Paragraphs

The irony is not lost on me that I am writing paragraphs to explain why infographics are a better way to display your content but I promise there is an infographic about infographics coming your way in a few days! But first I have to convince you that infographics are a more effective marketing solution. Sure there will always be instances where thoughts need to be delved into deeper so an in depth blog is a better solution but those topics are fewer and farther between. Info

Gather Around the Campfire | Telling Your Story through Marketing

People connect with people. That is why communicating why you do what you do is so essential to building a brand loyalty amongst your customers. Check out our handout this week to see a few ideas on how you can keep it personal when it comes to your marketing! Click here to download the PDF! #NewMedia #ContentMarketing #blogging #Designer #Entrepreneur #SmallBusiness #Marketing #Branding #BrandIdentity #StartUp #Design

I'm Sorry, How Much? | How Much Should You Budget for Your Website

Designing a website can be a huge cost for your business. But if you come prepared, with a clear idea of what you need, it doesn't have to break the bank. Check out our handout this week for how you should budget for web design! Download PDF Here! #Copy #NewMedia #MoneySaving #webpresence #ContentMarketing #blogging #Designer #Entrepreneur #Money #SmallBusiness #Marketing #WebDesign #Multimedia #Outsourcing #SEO #Rebrand #StartUp #Design #DesignServices

There's Way Too Much Happening Here | What to Focus on When Creating or Evaluating Your Website

Websites are an ever changing tool for your business. There's never a bad time to re-evaluate your site and look for ways to improve it. Our handout this week goes over different sections to focus on when looking at creating or updating your website. Let's keep those bounce rates low! Download PDF Here #Copy #NewMedia #ContentMarketing #blogging #Designer #Entrepreneur #SmallBusiness #Marketing #webpresence #Multimedia #Branding #WebDesign #SEO #Design #DesignServices

What Did You Just Say to Me? How to Use Words for Marketing

Language is one of the most powerful tools we have as humans. It is also one of the most powerful tools we have in marketing. Here's a cheat sheet on how to use your words to attract the right customer and increase your conversions! Download PDF Here #NewMedia #Copy #CopyWriting #webpresence #ContentMarketing #blogging #Campaign #Designer #Entrepreneur #SmallBusiness #Marketing #Multimedia #Branding #SEO #SocialMedia #BrandIdentity #StartUp #Design

How to Start Viewing File Organization As a Winning Strategy And Not Just an Annoying Chore

Think about the bottom of your to-do list. The very bottom. You’ve probably got a handful of things that you write down every day that you never manage to have time for. These are the “unsexy” tasks of running your business. These are the tasks that probably take some time and can be mind-numbing. And at the bottom of your list, I can almost guarantee that there is at least one task that involves organization. And I get it, trust me. As a new media content creating business,

File Format Cheat Sheet and How to Use Them

With hundreds if not thousands of file formats, file extensions can get pretty confusing. But alas, here's a one page cheat sheet to help you navigate the important ones and how to use them! Download PDF Here #ContentMarketing #Designer #webpresence #Multimedia #WebDesign #Videography #GraphicDesign #Video #DesignServices #Design #FileFormats #FileSystems #NewMedia

How to Move Forward When Your Biggest Obstacle is Yourself

To be an entrepreneur, a business owner or even a leader you have to constantly be looking in the mirror. You have a continuous inner dialogue playing that is assessing where you're at, what you've accomplished and where you're going. And if you're anything like me, then you also have a small voice of self-doubt... and that's normal. We all have things that we have to overcome. For some people it is more tangible like a bad relationship, a business deal that went south or a t

Setting Up Your Design Arsenal: Streamline and Simplify

Make your life easier by having these elements at the ready as you work to generate content rich marketing! Download PDF Here #ContentMarketing #MoneySaving #Campaign #Designer #Entrepreneur #SmallBusiness #TimeManagement #Branding #StartUp

Get It Together! Your Marketing That Is...

A solid foundation is the best place to start any and all projects, let alone marketing strategies. Here are some helpful tips and tricks to get all of your marketing ducks in a row! Download PDF Here #MoneySaving #ContentMarketing #Campaign #SmallBusiness #Entrepreneur #TimeManagement #Marketing #Branding #BrandIdentity #SocialMedia #StartUp

Freeze! Information Overload Leads to Paralysis… How to Keep Moving Forward

On any given day you are inundated with Facebook ads advertising webinars you should take. You have “business coaches” flooding your inbox telling you that they can triple your profits if you work with them. There’s an entire list of podcasts and TED talks you’ve been referred to or have continuously placed in your ‘watch later’ cue on Youtube. You find yourself combing through your inbox and dodging calls from unknown numbers on your phone offering you things from business l

Social Media is Hard: How to reprogram your brain when your first reaction isn’t to post!

To a lot of us, social media is weird. It’s an unnatural constant feed of monotony. And for those of us who didn’t grow up with social media constantly in our lives (barely), it can be frustrating to figure out just how to use it. I have to be honest, my first reaction when something exciting is happening is not to take a picture. When I reach a milestone, it’s not my instinct to notify my Facebook friends about it. To be completely honest, it’s the last thing I think about.

What Colors Mean for Marketing

Every color affects the human brain differently. Here we explore what exactly that means for marketing efforts and content! Download Here #ContentMarketing #Campaign #Designer #Entrepreneur #SmallBusiness #Marketing #Multimedia #Branding #WebDesign #BrandIdentity #SocialMedia #GraphicDesign #DesignServices #Design

Marketing Terminology One Sheet: Don't Let Them Intimidate You with Big Words!

Going along with our theme this week of not being intimidated by concepts and verbiage you're not familiar with - here is a cheat sheet we've compiled to help you navigate the ever changing marketing landscape! Download PDF Here #ContentMarketing #Campaign #Designer #Entrepreneur #SmallBusiness #Marketing #Branding #SocialMedia #StartUp

Smile & Nod: How People Try to Overcomplicate Small Business So You Buy Their Products and Servi

You know those magic weight loss pills where you don't have to workout out and you don't have to change your diet? It seems like everyone out there is selling those pills for small business. How do you tell the difference between the same B.S. elevator pitches and those offers that will truly add value to your business? How many times have you been on your business's social media page and received a message about boosting followers overnight? How many times have you been sent

Yeah, But What's In It For Me? Adding Value For Your Customer

The marketing landscape has changed, I repeat the marketing landscape has changed! Gone are the days of cold calls, door to door sales and shoving sales pitches down people's throats in hopes of generating new business. In are the days of content marketing and adding value to your customer before they even buy your product or service! And I have to be honest with you... the new model, though bursting with endless opportunity, is a lot of work! It's estimated that by the year