The term S.M.A.R.T. goals is a hot buzz word that shows up in a majority of the business articles you read. And rightfully so, the concept of flushing out your goals while keeping an eye on deadlines as well as on the big picture is vital for any business. Well these principles can be applied to your marketing efforts as well. This week we outline what a SMART goal is and how to break it down and implement it into your own marketing initiatives.